Our vision and core values

They guide us each and every day


We are passionate about enriching people’s lives with the very best savoury snacks.

This we achieve not only through our unique blend of international expertise and local knowledge, but also through our innovative approach, outstanding quality and by striving for excellence in all areas.

Core values

Thinking responsibly

Thinking responsibly

We take responsibility for all our actions – whether they relate to our consumers, our employees, our business partners or our environment. We believe that integrity, accountability and proper risk management are essential. Two key factors for our future success are firstly operating our business with a long-term view and secondly implementing a challenging Corporate Social Responsibility policy which focuses on the total supply chain.